Susan G. Komen 3-Day

"Every Mile"

Role: art direction, design

The Susan G. Komen 3-Day is the biggest, boldest breast cancer event. Over the course of 3 days participants walk a total of 60 miles.

Our TV spot features a new walker at the beginning of her walk. As she is tying her shoes before she heads off, she imagines what walking 60 miles would be like, how hard it would be. Some miles bring a revelation, some a memory, but each mile along the route reminds her why she’s there—to take one step closer to a world without breast cancer.